For the last few years I have spent my time building businesses that cater to the high end of Indian and European customers. Guess what? The European business chunters along on plan. As for India? In one business we have run out of the high end; in another we have no demand for the low end (which when we started was pretty high end by the standards of anywhere but the Luxe market in India and Araby).
So what we have to do is to find a way to cater to the low, the medium and the high ends - it's a bit like being Walmart, Saks and Bon Marche rolled into one, while handing out the service of a 6th Arr boutique - in every segment.
Each business has to have its own cost and structure and raison d'etre. Bloody Hell - change my name to Sybil and give me enough personalities.
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